marketing vs Christianity
from a friend’s blog:
Customer value-the profit a customer obtains; the ratio of sacrifice needed to the benefits obtained.
Matt 16:26-For what profit is it to a man if he gains the whole world, and loses his own soul? Or what will a man give in exchange for his soul?
Customer Satisfaction-the meeting of a customer’s expectations. Businesses should strive for customer delight, exceeding the expectations of the consumers.
Matt 5:39-…..But whoever slaps you on your right cheek, turn the other to him also. 40 If anyone wants to sue you and take away your tunic, let him have your cloak also. 41 And whoever compels you to go one mile, go with him two. 42 Give to him who asks you, and from him who wants to borrow from you do not turn away.
Relationship Marketing-the concept that businesses should place first above all long-lasting relationships of mutual interest and benefit.
Matt 22:37 Jesus said to him, “ ‘You shall love the LORD your God with all your heart, with all your soul, and with all your mind.’ 38 This is the first and great commandment. 39 And the second is like it: ‘You shall love your neighbor as yourself.’] 40 On these two commandments hang all the Law and the Prophets.”
One-to-One Marketing-the theory that businesses should seek to create personalised and unique relationships with consumers to satisfy their unique needs and wants.
1 Cor 9:20 and to the Jews I became as a Jew, that I might win Jews; to those who are under the law, as under the law, that I might win those who are under the law; 21 to those who are without law, as without law (not being without law toward God, but under law toward Christ), that I might win those who are without law; 22 to the weak I became as weak, that I might win the weak. I have become all things to all men, that I might by all means save some.
ROI(Return On Investment)-the ratio of money gained or lost in relation to an asset.
Matt 25:16 Then he who had received the five talents went and traded with them, and made another five talents. 17 And likewise he who had received two gained two more also. 18 But he who had received one went and dug in the ground, and hid his lord’s money. 19 After a long time the lord of those servants came and settled accounts with them.
http://www.christenedgraffiti.blogspot.com/
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